With roughly 95, blogs launched worldwide every 24 hours (BlogPulse), making a Blog, Inc. and millions of other books are available for site site. Editorial Reviews. Review. "Blog, Inc. really reads like an inspiring conversation with a great . I thought that Blog, Inc. was going to be a self-promotional book about Joy's blog mostly, like you see so many bloggers do these days. I could not . Start by marking “Blog, Inc.: Blogging for Passion, Profit, and to Create Community” as Want to Read: Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and more.

Blog Inc Book

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Blog, Inc: Blogging for Passion, Profit and to Create Community is a "everything you NEED to know" book written by Joy Deangdeelert Cho. My Very Occasional Book Review series continues with a look at Blog Inc. Blogging for Passion, Profit, and to Create Community by Joy. I'm excited to announce the cities and dates of my Blog, Inc. book tour this fall. It was really tough narrowing it down to a just handful of cities, but I'm happy to be.

Also, think of book marketing as an ongoing conversation, and for as long as you can pitch bloggers, please consider doing so.

I talk a lot about book marketing being all about your elevator pitch and that means: be brief. Your pitch should be short and succinct.

If you can keep your pitch to one paragraph, the blogger will love you. But your first paragraph should pack an enormous punch, your second and final paragraph should offer any additional data that you feel is pertinent to the blogger. Before you hit send on your email, spellcheck and proofread what you wrote.

Never send attachments, unless specifically asked to do so. These days, attachments are often viewed as suspect and, in many cases, wind up in a spam filter.

Blog, Inc.: Blogging for Passion, Profit, and to Create Community

Personalization is also key. Most bloggers love it when the email is personalized to them. Even better, mention a recent review or post they did.

Taking a few extra steps really helps make a huge difference. Follow Up is Key: You can certainly follow up with bloggers, in about five-ten days but if you do this, keep it brief.

But, maybe you have a new angle, which is fine to send, but in most cases just a quick follow up. Two sentences, no more.

Thank you again for considering this for review. Keep Pitching: When you finished the first round of pitching, you should keep pitching your book. Though generally, if a book is 8 months old or more, it starts to get tough to find blogger traction.

Follow the Author

Tough, but not impossible. Smart book marketing gurus know these rules and adhere to them.

However, I ask that you do not use my exact layouts or designs without permission or without noting its origins on your post. All photos "by Oh Joy" must also be credited and linked to the original post.


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The content of my posts or pins are all items, things, and experiences I genuinely like and will only work with affiliates that fit my aesthetic and brand. Any sponsored giveaways or posts will be noted as such. Shop Oh Joy!

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The Laundry Room Color Adventures: All rights reserved. Disclosure Oh Joy contains paid advertising banners and some contextual affiliate links.She has her people, her posse, her mom and the twins.

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It has interviews with bloggers sharing their stories as well as to the point information for setting up and growing your own blog! So if you have to start small to gain traction, do it.

Some of her monetization ideas felt like a bad fit for me for that reason. Sort order.

Aug 28, Amanda rated it liked it. Solid resource book for those beginning the blogging life. Six Figure Blogging Blueprint: